How to Optimize Your Content for Maximum Shareability: A Guide for Digital Marketers

Demystifying one of social media’s most powerful skills, one tip at a time.


Like any other digital marketer, you’re probably after three things above all else: 

1. Having every post you put out become a viral hit

2. Getting more followers and likes

3. Building social media pages that help your brand become a staple fixture in your target market’s consciousness for years to come.  

Of course, achieving these three things can be done in a wide range of ways—with some applying better to your page and strategies than others. Finding the perfect mix of strategies, however, takes quite a lot of time, money, and effort before you get there…

And you probably don’t want to go through all the trial and error that comes along the way, obviously.

But jumping through hoops and gambling with your resources doesn’t need to be the prerequisite for achieving virality, jumps in follower and like counts, and a stake in the public consciousness. In fact, it all boils down to doing one thing for every strategy, post, and campaign that you put out: 

Optimizing your content for maximum shareability. 

Wait, Why Does Maximum Shareability Matter, Though?

To most of those in the digital marketing industry, the idea of “shares” may seem like a menial thing in comparison to metrics like engagement, likes, and follow counts. What they don’t realize, however, is that it’s the catalyst for a near-endless stream of all the results they’re looking for. 

Think of shares in the context of this series of equations: 

More Shareability = Bigger Reach;

Bigger Reach = More Users to Interact With;

More Users to Interact With = More People Liking and Interacting With Your Content;

More People Liking and Interacting With Your Content = Better Brand Awareness.

It all makes sense now, right? 

With a higher degree of shareability, your social media pages—and their accompanying posts—tap into a bigger cut of your target market and help get your brand further out there. And with all of this in play, you’ll have an easier time achieving all the goals and KPIs that you set for your social media marketing strategy.


5 Game-Changing Tips That Will Help You Optimize Your Content for Maximum Shareability 

Taking the right steps towards optimizing your content for maximum shareability is a lot easier than you’d think—it really boils down to following key tips and tricks that’ll help you along the way. And to help you navigate your way through all the different pieces of advice you’ll eventually come across, we’ve shortlisted all the best practices that are guaranteed to get you the most shares:

Tip #1: Always Craft Compelling Headlines

As the old adage goes: “first impressions matter—and they last”. 

In the context of your content’s shareability, headlines are the key component that will help you make the first impressions you’ll need to spark the interactions that’ll help your pages go the extra mile. This is because they help your audiences have a general idea of what you’re posting about and then convince them to keep reading or viewing—long enough to spark more shares. 

If you want to craft compelling headlines for your posts that fine-tune them for maximum shareability, try using power words, questions, and numbers to make them more compelling and attention-grabbing!

Tip #2: Harness the Power of High-Quality Visuals

Apart from strong headlines, high-quality visuals are your best friend when it comes to making a first impression that lasts and gets you more shares. 

With high-quality visuals, you’ll provide your posts with an eye magnet that hooks in users well enough to interact with your content more. And once you start mastering the process that creates assets like these, you can expect shares, likes, comments, and messages to come flying into your analytics page. 

Usually, the best way to put this tip into action is by using high-quality images, videos, and infographics that are relevant to your content to make it more engaging!

(But if you don’t have the bandwidth or capabilities to create high-quality visuals, Deciphr Media can do it for you—feel free to book a test drive of our services here!)

Tip #3: Prioritize Mobile-Friendliness

If there’s anything you need to know about achieving maximum shareability, it’s that mobile-friendliness is king. 

Today, most users access social media and blogs on their mobile devices, which makes it even more essential to optimize your content for mobile so that you can bridge the gap between them and your content. It’s also recommended to create mobile-friendly content because social media algorithms incentivize such efforts with better placements on feeds and prioritization. 

You can start your content’s journey to mobile-friendliness by doing things like using mobile-friendly formats (like vertical videos and images), creating assets in recommended sizes for mobile screens, and keeping your text short and easy to read!

Tip #4: Repurpose Well—and Repurpose Often

Achieving maximum shareability can be hard at times. Not only will you need to put out high-quality content, but you’ll need to do it often—which adds difficulty to the equation…

Especially when you deal with hard cases of brain rot often. 

So, what can you do to instill consistency into your content creation routine? 

This is where repurposing comes in handy.

With the help of repurposing, you can take your highest-performing pieces of content and make the most out of them by splitting them into additional formats that’ll help you get more shares and engagements. If you have a video, podcast episode, or long chunk of text content that’s doing well, you can take key bits from it and make things like social media posts and blogs! 

When it comes to repurposing for success, it always helps to add tools to your arsenal that’ll help you extract more ideas and materials from your existing content. Deciphr AI, for instance, will help you spot opportunities to repurpose your text or audio content by generating show notes, time stamps, and quote excerpts for you!

Tip #5: Timing Is Everything—So Schedule Your Posts Properly

Hear us out: this tip is the simplest one on the list, but it’s definitely one of the most impactful things you can do to optimize your content for maximum shareability.

See, the reason timing matters so much is that it allows you to deliver your content to your audience at the exact moment you’re likely to get the best results. And this “perfect timing” is essentially a period when your audience is both most active and engaged—giving them even more reason to spread your posts like wildfire.

The best way to find out when your audience is most likely going to interact with your posts is by checking your social media analytics dashboards for better leads. Once you’ve noted down the best times, match the timestamps whenever you schedule your posts so that you’re using timing to your advantage!

Achieving Maximum Shareability With Optimized Content Is Easier Than Ever

With the help of more shares, you’ll be able to take your social media game to the next level and shorten the time it takes for you to achieve your goals and meet your KPIs. 

Achieving maximum shareability, for the most part, requires optimizing your content for it—which is best approached with a deep understanding of your audience's preferences and behavior. And once you have the right practices and habits in the mix, you’ll make assets and outputs that not only attract audiences but share everything you publish with everyone else they know! 

With the help of the tips above, you’ll be able to create content that resonates with your audience, captures their attention, and encourages social sharing. So, take this as a sign to start adding them to your overall strategy—and watch the magic happen after!

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